"I recently discussed Twitter as a great source of traffic to sites, but the even more popular Facebook can do and is doing the same thing. In fact, reports have Facebook driving even more traffic than Google to some big-name sites."
Facebook gets over a third of the number of unique visitors that Google does according to comScore. And it continues to grow. Compete shows the lines between Google and Facebook getting closer together:
"It seems inevitable that, given Facebook's sheer scale (180 million registered users and counting), it would at some point start referring a lot of users to some sites, but the development is surprising," says AdAge's Michael Learmonth. "Web users go to Google to figure out where to go next; they go to Facebook to, well, hang out."
If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. Certainly in the foreseeable future, people will continue using Google to search, and advertisers will continue to spend money advertising with them (probably even more now that they are doing more targeting), but Facebook also targets, and it's not going to be overlooked. It could put a dent into AdWords revenue.
Source : Chris Crum | Staff Writer (WebPro News)
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